That Friday feeling, by Nick Freer
/At the end of a week that has been challenging for so many people as the coronavirus pandemic starts to touch our personal, family and business lives in Scotland, that so-called “Friday feeling” ahead of the weekend is very different this afternoon. In spite of what was already quite a circumspect start to 2020, as Brexit began to bite and the temperature rose on climate concerns, there was still something exciting about entering a new decade - perhaps because there was a whiff of hope that a new chapter in time might equate to better days ahead.
Today, Twitter was awash with film of people across Italy - the video segments I saw were filmed in Naples and Siena - singing from their windows and balconies in unison to raise spirits as the Italian lockdown continues. I went through a few emotions as I watched - it was uplifting on one hand, very sad on the other. There was something beautiful in those voices but I also sensed something underlying more akin to fear. Of course, that could be more about my own fear about our country heading towards a similar place.
Like many, I spend a good amount of time on Twitter every day to see what people are talking about and, in particular, I follow a lot of journalists I either know or whose articles I like to read - it was a tech journalist for the FT in San Francisco who posted the first tweet I saw about the mass community singing in Italy. Journalists, the press, hacks, the media, whatever you want to call what is sometimes termed "the fourth estate", by the very nature of what they do (reporting on breaking news), it's inherent they can’t get away from what is happening in the world; you are always going to be in the thick of it working in a newsroom.
A journalist from a national broadcaster I spoke to today, a highly-rated reporter who is also a helluva nice guy, shared a similar view: “Most of my colleagues seem to be dealing with it pretty well, although there’s little else being talked or written about in the office. We are all well aware that the way in which we go about our work is going to change. For example, there’s a lot more talk from management about remote working and contingency plans are being put in place.”
The PR world has also sprung into action this week, relaying back to the press how businesses, organisations, communities etc are dealing with the onset of coronavirus here. As you would expect, being in PR, I’ve had lots of conversations across my own client base in recent days and have fielded lots of press enquiries. As the fourth estate know best, PR can sometimes be delivered with spin, smoke and mirrors or even stonewalling. This is not a time for that kind of PR. If ever there was a time for honesty and integrity in communications it is now.
From a news point of view, the new reality is that editors will increasingly be looking for stories that relate to coronavirus for the foreseeable. I've heard exactly that from more than one journalist in the last couple of hours alone. At the same time, as a rule of thumb, as PR people, let’s make sure these stories are relevant. Now is not the time for ambulance chasing.