Freer focuses on strategic thinking, aligning PR and business objectives, high levels of client service, underpinned by trusted relations with the press.
Skyscanner
Advising the co-founders at the world’s number one travel search site with local, London-based and international press leading up to and following Sequoia Capital’s $200 million plus investment in the business in 2013. Skyscanner was acquired by Ctrip in November 2016.
Clayton, Dubilier and Rice
Supporting the US private equity giant around European acquisition announcements.
Westfield
Advising the senior management team of the international property group on the acquisition of Rodamco North America and managing European, US and Australian press relations.
Whitespace
Media advisory to one of Scotland's largest independent creative agencies who were acquired by Dentsu in 2018.
Rettie
Strategic PR support to independent property firm.
Cultivate
Strategic PR support to software development startup acquired by Deliveroo in July 2019.
Hampden & Co
Strategic PR support to the UK private bank which has offices in Edinburgh and London.
Turing Fest
Strategic PR support to Edinburgh tech festival.
Cumulus
PR strategy support to Europe’s first oncology drug discovery accelerator.
Stellar Omada
PR strategy support to Edinburgh HQ-ed fast-growth tech group.
Smart Things Accelerator Centre (STAC)
PR strategy support to Scotland’s first smart devices and Internet of Things (IoT) accelerator.
Novosound
PR strategy support to ultrasound technology startup that counts BAE Systems and GE Aviation among customer base.
Leith
PR support to Scotland’s largest creative agency.
GIVE400.scot
Media relations support to Corra Foundation-led campaign to tackle fuel poverty and cost of living crisis.
The Paint Shed
Advising senior management on 2023 acquisition to create UK’s largest independent paint retailer.
Techscaler
PR support to Scottish Government’s tech startup support programme Techscaler run by CodeBase.
Zühlke
Press relations support to Switzerland-headquartered global tech and engineering group.
Chemify
International media relations support to the digital chemistry spin-out’s $43m investment led by global VC Triatomic.
Legado
Media relations advisory to the leading communications and data platform used across the UK financial services industry.
ITZA
Media advisory to web platform that empowers young people to learn independently using curated content and personalised analytics.
Blackcircles
Advising the CEO and founder on media relations from 2012 through to Michelin’s 2015 acquisition of the UK’s number one online tyre retailer.
Deloitte
Managing worldwide media activity around the Liquidation of the Bank of Credit and Commerce International (BCCI), one of the largest corporate insolvencies of the 20th century.
CodeBase
Strategic PR support to UK's largest tech incubator CodeBase. Since opening its doors in Edinburgh in 2014, CodeBase has supported over 500 digital companies who have raised over $1 billion.
EICC
Strategic PR support to one of the world's most highly-rated conference venues.
Two Big Ears
Media advisory to Edinburgh-based VR audio startup acquired by Facebook in 2016.
GP Bullhound
Media advisory to global tech investment bank.
Incremental Group
Media advisory to the UK digital technology services company that has grown organically and via a series of acquisitions since 2017 launch, and was itself acquired by Telefónica Tech in 2022.
UserTesting
Strategic comms support to the CEO, Head of EMEA and PR team around the launch of the company’s first international office, in Edinburgh. San Francisco-headquartered UserTesting is the leading on-demand Human Insight Platform backed by some of Silicon Valley’s top VCs. UserTesting completed its IPO on the New York Stock Exchange in November 2021,
PlayerData
PR support to wearable tech startup that secured a Series A round led by Hiro Capital in 2021.
Deliveroo
PR support to the London media team of one of Europe’s fastest growing technology companies around the acquisition of Scottish software development studio Cultivate in 2019 and plans for a engineering hub in Edinburgh. Deliveroo raised £1.5bn in its March 2021 IPO, marking the largest IPO on the LSE since 2011.
Trustpilot
PR support to the Copenhagen HQ-ed online review platform around the launch of the tech group’s Edinburgh office and R&D hub. Trustpilot completed its London IPO in March 2021.
Eos
PR strategy support to St Andrews-based impact investment firm.
Papple Steading
PR strategy support to Scottish tech entrepreneur George Mackintosh-founded Papple Steading, an award-winning historic farm development in East Lothian near Edinburgh.
BetDEX
PR strategy support to the world’s first decentralized sports betting protocol, which raised the largest ever seed round by a UK startup in November 2021 led by FTX and Paradigm.
VAULT
PR support to NFT creator platform around ‘Keys for Kyiv’ fundraiser.
CCL Logistics & Technology
PR support to Scotland-headquartered, fast-growth logistics specialist that operates across the UK.
Pathways Forward
Media advisory support to entrepreneur and investor Ana Stewart around her Pathways: A New Approach to Women in Entrepreneurship review.
Scottish Space Network
Media advisory support to body set up in 2023 to support entrepreneurs and companies within the Scottish space sector.
ClearSky Logic
PR support to ‘Special Ops’ software delivery group.
Naturbeads
PR support to UK startup developing plant-based alternative to microplastics, including around the company’s £7.8m series A round in 2024.